Cherie Hoeger — Founder · Mother · Maker

About
Cherie

Co-founder & CEO of Saalt. Visionary leader in period & leakcare, and a working mother of six.

Book Cherie for podcast interviews and keynotes on mission-driven growth, period equity, and integrating work + life.

Cherie Hoeger smiling, hand on hip

AS SEEN ON

Portrait of Cherie Hoeger smiling
MEET CHERIE

Hi! I'm Cherie.

Co-founder & CEO at Saalt, social entrepreneur, podcaster, speaker, author, and philanthropist. But my favorite title? Mom to five daughters and one son. Being a mom of six while running a company is not easy, but I've figured out a few winning strategies along the way. I love to share how to combine purpose with profit, how to adopt work-life integration over the elusive work-life balance, and how to live your most fulfilled life.

SPEAKING

Signature Topics

Book Cherie for podcast interviews, keynotes, panels, and broadcast.

Entrepreneurship
Scaling a mission-driven brand
Sustainable product innovation
Bootstrapping & self-funding
Creating empowering workplaces for women
Work-life integration as a mom of six
Period equity
B Corps & social enterprise
Women's health
Becoming your best self
See full speaking page
Cherie Hoeger smiling in a coral blazer

50+ countries

Worldwide reach

I started Saalt in 2018 after a phone call with family in Venezuela. Now tens of thousands of people in 50 countries have a better period every month.

  • Certified B Corporation
  • Certified WBENC women's business enterprise
  • Certified Plastic Negative product, 100% recyclable

WATCH

60 seconds with Cherie.

Cherie holding Saalt productsStory

The phone call that started Saalt

Cherie smiling in a dark blazerLeadership

What selling live taught us

Cherie recording at a podcast microphoneOn TV

To-do list vs to-be list

Cherie seated, smiling at the cameraGrowth

Behind the scenes at GMA

Cherie laughing in front of a white tiled wallStory

Doing it all is not a badge of honor

Black and white portrait of Cherie in a leather jacketLeadership

The phone call that started Saalt

CONNECT

Put Cherie on your stage

Keynotes, fireside chats, and panels for leadership events, founder communities, retail summits, and company offsites. Pick a talk to preview it.

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Cherie's upcoming book: How I built an eight-figure business while raising 6 children
COMING 2027

Cherie's book is on its way.

Join the waitlist to be the first to know when it drops. Plus get early chapters and launch invites straight to your inbox.