Cherie Hoeger — Founder · Mother · Maker

Cherie
Hoeger

Co-founder & CEO of Saalt. Visionary leader in period & leakcare — and a working mother of six.

Book Cherie for podcast interviews and keynotes on mission-driven growth, period equity, and integrating work +life.

Cherie Hoeger holding Saalt products

AS SEEN ON

Portrait of Cherie Hoeger smiling
MEET CHERIE

Hi! I'm Cherie.

Co-founder & CEO at Saalt, social entrepreneur, podcaster, speaker, author, and philanthropist. But my favorite title? Mom to five daughters and one son. Being a mom of six while running a company is not easy, but I've figured out a few winning strategies along the way. I love to share how to combine purpose with profit, how to adopt work-life integration over the elusive work-life balance, and how to live your most fulfilled life.

Cherie at the Good Morning America studio
102K@saaltco
Instagram
160kPeriod products
donated globally
1.3MDays of school
funded
34+MDisposable waste
products diverted
Cherie at The View studio

SPEAKING

Signature Topics

Book Cherie for podcast interviews, keynotes, panels, and broadcast.

Entrepreneurship
Scaling a mission-driven brand
Sustainable product innovation
Bootstrapping & self-funding
Creating empowering workplaces for women
Work-life integration as a mom of six
Period equity
B Corps & social enterprise
Women's health
Becoming your best self
See full speaking page

WATCH

60 seconds with Cherie.

Cherie holding Saalt productsStory

The phone call that started Saalt

Cherie smiling in a dark blazerLeadership

What selling live taught us

Cherie recording at a podcast microphoneOn TV

To-do list vs to-be list

Cherie seated, smiling at the cameraGrowth

Behind the scenes at GMA

Cherie laughing in front of a white tiled wallStory

Doing it all is not a badge of honor

Black and white portrait of Cherie in a leather jacketLeadership

The phone call that started Saalt

THE SAALT SHOWHOSTED BY CHERIE

Listen to
Cherie's Podcast

With Jon Hoeger · 1 hr 3 min

Apple Podcasts

LATEST EPISODES

View all
Episode 02 cover: Eight in Ten Felt Better after Ditching Tampons

SEP 4 · 53 MIN

Eight in Ten Felt Better after Ditching Tampons (with Kim Rosas of Period Nirvana)

Play episode
Episode 05 cover: Eight Broadway Shows a Week, White Costumes, and Her Period

JUL 29 · 31 MIN

Eight Broadway Shows a Week, White Costumes, and Her Period (with Morgan Marcell)

Play episode
Episode 04 cover: Weird, but worth it: Making peace with her period at 40

JUL 13 · 1 HR 12 MIN

Weird, but Worth It: Making Peace with Her Period at 40 (with Lily Palmer)

Play episode

From the audience

Michael R.

Texas, USA

★★★★★

2 weeks ago

Exceptional information shared...

Dummy text for testimonials. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library ...

Sarah L.

Dallas, USA

★★★★★

1 month ago

Awesome!!

Dummy text for testimonials. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library ...

Michael R.

Texas, USA

★★★★★

2 weeks ago

Exceptional information shared...

Dummy text for testimonials. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library ...

Sarah L.

Dallas, USA

★★★★★

1 month ago

Awesome!!

Dummy text for testimonials. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library ...

Michael R.

Texas, USA

★★★★★

2 weeks ago

Exceptional information shared...

Dummy text for testimonials. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library ...

Sarah L.

Dallas, USA

★★★★★

1 month ago

Awesome!!

Dummy text for testimonials. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library ...

CONNECT

Put Cherie on your stage

Keynotes, fireside chats, and panels for leadership events, founder communities, retail summits, and company offsites. Pick a talk to preview it.

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Cherie's upcoming book: How I built an eight-figure business while raising 6 children
COMING 2027

Cherie's book is on its way.

Join the waitlist to be the first to know when it drops. Plus get early chapters and launch invites straight to your inbox.